Squarespace for Coaches and Creatives: Is It the Right Web Builder?
A Beautiful Website Doesn’t Have to Be Complicated.
Why Squarespace is becoming a go-to choice for coaches and creatives who want control and clarity.
I used to be a health and wellness coach. Back in my training program, I remember our marketing instructor telling all 386 of us that we had to build our websites on WordPress. Period. No questions, no alternatives.
Almost everyone followed his advice, assuming it was the only path forward.
Fast forward a few years, and many of those same classmates—now certified coaches—have come to me seeking a redesign and a move to Squarespace.
Here’s why: WordPress is an incredibly powerful and versatile platform, but with that power often comes added layers to manage. It’s a great choice for businesses that need advanced customization, specialized functionality, or highly tailored websites. But for many coaches and creative small business owners, that level of complexity usually isn’t necessary.
Most coaches and creatives don’t want to wrestle with tech. They want a website that looks professional, is simple to update, and doesn’t leave them waiting two weeks for a designer to come back from vacation just to swap out a photo. That’s where Squarespace comes in.
At the end of the day, it’s not about which platform is “best.” It’s about choosing the platform that’s best for you and the kind of business you’re building. Maybe it’s Squarespace, maybe it’s not, but from my personal experience and teaching my clients how to make updates themselves, I think Squarespace is definitely worth considering.
In This Post
Here’s what we’ll cover so you can decide whether Squarespace is the right fit for your coaching or creative business:
What an average website costs (and why)
The design elements that can drive up expenses
Whether Squarespace is affordable compared to other platforms
Why hiring a designer can save time and elevate your brand
The essential pages your site needs
The top 5 benefits of Squarespace for coaches & creatives
Tech integrations, ecommerce, and other built-in features
What Does an Average Website Cost?
One of the first questions I hear from coaches and creatives is: “How much is this going to cost?”
The truth is, it varies. You can DIY a website for a few hundred dollars (or less), invest $10,000+ with a high-end agency, or land somewhere in between.
If you’re just starting out, one option is to choose a Squarespace template and customize it yourself. The upside? Lower costs and creative freedom. The downside? A learning curve—and time spent on tech instead of your coaching or creative work.
Another option is to hire a designer to guide you through the process. This approach helps you create a polished, professional site more efficiently while still giving you the ability to make updates on your own. Both options are valid—it really comes down to time, budget, and how hands-on you want to be.
Expensive Design Elements of a Website
Some website costs add up quickly, even with Squarespace. Keep these in mind before you start designing:
Custom photography or video – Professional images of you build instant trust and elevate your site. A photo shoot is an investment, but it pays off in credibility.
Complex integrations – Membership platforms, ecommerce tools, or automated systems may require extra setup or technical expertise.
Custom coding – While Squarespace is drag-and-drop, highly specific features sometimes call for a developer.
Branding packages – A consistent identity (logo, colors, typography) builds recognition and trust, while helping you feel confident across all your platforms.
Copywriting – Messaging matters. Strong copy speaks directly to your ideal clients and guides them toward action.
Is Squarespace Affordable?
One of the best things about Squarespace is its all-in-one setup. You get hosting, an SSL certificate, drag-and-drop design tools, and access to a full template library for a single monthly fee—much lower than hiring a developer for a fully custom site.
The platform is built for entrepreneurs who want to build trust, show credibility, and convert their audience into clients—without wrestling with tech. You can even start with a free trial, test templates, and see how your business might look before committing.
Hiring Your Designer
Even with Squarespace, many coaches and creatives choose to work with a designer. That’s because design isn’t just about making something “pretty.” Strategy plays a huge role in how your website performs. A well-designed site guides visitors, communicates your expertise, and inspires action.
When choosing a designer, look for:
Squarespace expertise – They should know the platform inside and out.
Experience with coaching & creative businesses – They understand your audience and how to guide them toward action.
Copywriting know-how – They can help refine your message.
Branding knowledge – They’ll align your fonts, colors, and visuals for a cohesive look.
Collaborative style – The process should feel smooth, flexible, and supportive.
The right designer makes your site not only beautiful, but also strategic—and makes the process more enjoyable.
Pages & Design
Your site doesn’t need to be massive, but it should cover the essentials:
Homepage – Clear call-to-action + social proof (testimonials, results).
About Page – Share your story and what makes you unique.
Services Page – Outline offerings clearly (sessions, packages, pricing if relevant).
Contact Page – Make it easy to get in touch.
Bonus (highly recommended):
A Blog or Resources Page to build credibility, add value, and improve SEO.
A note on one-page sites: They’ve become popular—and I’ve designed several. They’re streamlined, affordable, and great for avoiding overwhelm. That said, many visitors still appreciate dedicated pages for more detail.
The 5 Top Benefits of Using Squarespace for Coaches & Creatives
All-in-One Simplicity
Your website, blog, scheduling, email sign-ups, and even payment processing can live under one roof. No need to juggle multiple tools—Squarespace gives you everything in one streamlined platform.
Polished, Professional Design
Squarespace templates are a great starting point—clean, modern, and mobile-friendly. You can hire a designer to go beyond the basics to customize fonts, colors, layouts, and visuals so your brand feels polished, professional, and completely unique to you.
Ease of Control
Update your site anytime—whether that’s posting a new blog, swapping out photos, or adding a new service. You don’t have to wait on (or pay) a developer every time you want to make a change.
Built-In Business Tools
From booking sessions (with Acuity) to building your email list, selling digital products, or connecting your social media, Squarespace has integrations designed for how coaches and creatives actually run their businesses.
Stress-Free Tech
Hosting, security, and updates are all handled automatically. You can focus on growing your business and serving clients instead of worrying about plugins breaking or your site going down.
Tech Connections
One of the biggest benefits of Squarespace is its integrations. You can link your social media, email marketing, and even video libraries directly into your site. For coaches or creatives offering membership-style programs or online courses, this means you can host content and embed step by step videos all in one place.
Integrating for Ecommerce
Squarespace also supports ecommerce, which is perfect if you want to sell coaching sessions, digital downloads, or subscription programs.
Other Features
Blog
Portfolio
Invoicing
Scheduling
Content & Memberships
Payments
Email Marketing
With Squarespace, even advanced features stay user friendly. You don’t need a developer to manage your site, giving you more freedom to focus on helping clients and growing your business.
Key Takeaways
WordPress is powerful, but often more complex than most coaches and creatives need.
Squarespace offers an affordable, all-in-one solution that’s easy to use and update.
The biggest costs usually come from branding, photography, copywriting, or advanced integrations—not the platform itself.
A designer can transform a simple template into a polished, strategic website that feels unique to your brand.
With Squarespace’s built-in tools, you can manage scheduling, payments, email, blogging, and ecommerce without juggling multiple systems.
