BRANDING and WEBSITE DESIGN
Wellness Strategist Ellie Johnston offers compassionate coaching and a space to talk through messy emotions and create an individualized plan of action that suits her clients to help them achieve what they really want.
Ellie’s branding and website were inspired by her life in Beijing—from the cherry blossom photos to the bamboo ink drawings.
Since Ellie holds herself to the utmost confidentiality when it comes to her clients, I created icons that represented her clients instead of using photos of them for her testimonials.
BRANDING
COLOR PALETTE and BRAND IMAGERY
Charcoal
Autumn Spice
Spring Blush
Petal
VISUAL DIRECTION
TEA
I used images depicting tea throughout Ellie’s site, representing both Chinese culture and the intimate nature of Ellie’s work with her clients.
ENSO
The logo and logomark feature an enso circle, which was created with one bold brushstroke, a symbol of releasing the need for perfection.
LOGO and LOGOMARK
ICONS for TESTIMONIALS
MARTA WAS 101% ON MY SIDE
“Marta is fully dedicated to figuring out what you want and doing her best to help you turning that into a beautiful, coherent site. My website is now up-to-date and I'm proud to show it to others.”
— ELLIE JOHNSTON, WELLNESS STRATEGIST
WEBSITE DESIGN
