COPYWRITING for TRANSFORMATIONAL COACHES
Your work is transformative for your clients, but it’s hard to explain.
Let’s work together to help you describe it clearly.
I know it can be hard to write your website copy.
You might be thinking…
My messaging isn’t good enough, so I can’t put myself “out there”
I have no idea how to write about myself or describe what I do
I’ve been working on my copy on my own, but I don’t know if it actually resonates with my ideal client
I don’t want to be seen, it feels vulnerable and I’m a private person
As a coach myself, I get it.
It takes courage to put your offer into the world.
Coaching is so personal.
Your clients are hiring YOU.
Which means your website needs to reflect who you are, what’s most important to you, and convey a sense of what it’s like to work with you.
I’m curious how it would feel to have…
More confidence putting yourself “out there” because you’re not alone
A choice in what you share, with someone to help you brainstorm through what needs to be on your site and what can stay just for you
Joy in connecting with clients that are excited to work with you because your site resonates
We can make it all happen, together.
“Marta has a wonderful way of listening fully to what I have to say and creating beautiful language that captures the exact message that I most want to share with my client community.
At the beginning, I had a lot of different ideas that I had a challenge linking together cohesively. After 3 sessions with Marta, I had the confidence to put my message for a new coaching workshop out to my community.
I have felt a true creative collaboration when working with Marta, where I come in with a melody and she helps me hone my lyrics to create an elegant song. It’s been so much fun working together!”
— Jennifer James, Wellness Life Coach
HOW WOULD WE WORK TOGETHER?
“Talk It Out” sessions
If you’re unclear about your messaging, sometimes you just need to talk it out.
This is your space to verbally process.
I listen, reflect, and take notes, which I later share with you.
Those notes?
That’s your rough draft for your website copy.
It’s already within you, I’m here to help bring it out.
These are my most popular sessions. They help you clarify who you are as a coach and what you offer, so you can more easefully and confidently write your…
✓ Core Message
✓ Homepage
✓ About Page
✓ Services Page
What will our work flow look like?
We meet for 4 individual 60-minute “Talk it Out” sessions where you get clarity on who you are as a coach, what you do, and how you want to express this great information on your site.
Next, we get those great ideas down on paper. After each session, I send you your session notes and a template for the website page you’re working on to get you started writing!
Once you have your session notes and template, I offer you email support and help you edit your work for the following 3 business days.
YOUR 4 “TALK IT OUT” SESSIONS
01. CORE MESSAGING
We start by focusing on your core message to get clear on who you are as a coach, who you help, and how you help them. Like the name implies, this is the core of your copy–everything else flows from here!
02. SERVICES PAGE
We talk through your services, so you can then write a services page that clearly explains what you do, who it’s for (and possibly who it’s not for), and how they will benefit from what you offer.
03. ABOUT PAGE
This one’s all about what makes you YOU, and expressing this magic to others. The about page can be especially hard to write, but this session will help you write an about page that conveys your personality, values, origin story, unique life experiences, credibility, and expertise.
04. HOMEPAGE
It’s time to put it all together, so you can write a homepage that quickly gets to the point of what you do, so your visitors don’t feel confused and leave your site as a result. Instead, they know right away if you offer what they’re looking for.
“Your Origin Story Session was a really cool and insightful experience. Going back and reading what I said helped me to see the bigger picture of my life and how it has all come together, it's like connecting all of these dots of my life and seeing the picture that they created. I'm SO happy and grateful to you for giving me this time to reflect back on my life experiences through the powerful questions you asked."
— Heidi Fryman, Transformation Coach
My intention is for you to have website copy that:
Showcases your strengths, values (most clients choose you based on a values fit), and personality
Communicates what makes you different from all the other coaches out there
Makes your ideal client feel seen, heard, understood, and speaks to the transformation they’re looking for
Helps you feel more confident about putting yourself “out there”
Honors your privacy and how much you want to share about yourself online
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$115 for 1 “Talk it Out” session + session notes + template + 3 days of editing.
$400 for all 4 “Talk it Out’ sessions + session notes + all templates + editing (you save $60 if you book all 4 sessions at once).
If this sounds like a fit, I invite you to schedule a complimentary 30-minute Discovery Call, so we can get to know each other and talk about what you’re looking for.
→ Prefer to book a “Talk It Out” Session directly? Book here.
WEBSITE DESIGN
If you already have your copy, click below for website design.
